Nira Concept was established in Kuwait in 2013. Inspired by the lack of Arabic greeting cards, it soon became a lifestyle brand featuring both greeting cards and planners. The designs are built around the idea that the Arabic language needs a more influential stance in the design market. The beauty of Arabic along with the quality materials is what brings together products of deliberate design. The brand strives to offer goods that customers feel reflect their daily needs.
Since 2013 